Bio
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B R A N D S
Google
NBA
WNBA
VW
DraftKings
Adidas
Yeezy
Ye
Nike
Visa
Intel
Coca-Cola
Sprite
VitaminWater
Smartwater
Pinterest
Citi
Starbucks
Dos Equis
Volvo
Moen
Progressive
Kmart
Sears
IBM
AutoZone
Jaguar
Bear Fight Whiskey
Cracker Barrel
Ragu
Bertolli
Carl’s Jr.
Hardee’s
Dish
Chef Boyardee
Hefty
CVS
Reynolds
Reckitt Benckiser
S.C. Johnson
GlaxoSmithKline
Camel
Natural American Spirit
Mike’s Hard Lemonade
Mike’s Harder
ExxonMobil
New York Life
Philips
Keurig
The Atlantic Magazine
B I O
• 25 years of award-winning global producing, leadership + innovation
• Executive Producer // freelance for A-list cos., incl. Google Pixel x NBA campaigns for LeBron's SpringHill
• AI-Driven Digital Marketing certificate @ Northwestern. Generative AI badge @ Google
• Producing Experience:
- Integrated (Cannes Titanium @ Volvo, Effie @ Dos Equis)
- TV (Cannes Film Lion @ Dos Equis)
- Digital/Social (Effie @ The Atlantic, One Show Pencils @ Pinterest x Pledge®)
- Experiential (Cannes Cyber Lion + One Show Pencil @ Volvo)
- Photography (Albert Watson, Platon, Christian Weber, Nigel Parry, Jake Chessum...)
- Print/OOH (Kanye x Yeezy: newspaper front page takeovers, billboards)
- Radio (Clio, Mercury, Kinsale Shark @ Dos Equis)
- Music Content/Videos (Kanye, Chance the Rapper, Lil Yachty, Vince Staples, Towkio...)
• Notable Campaigns:
✧ Dos Equis “The Most Interesting Man in the World"
- 22% sales spike
- Effie Gold, Cannes Film Lion, Clios Hall of Fame, Mercury, Kinsale Shark
- AdAge ranked it "Top 15 Ad Campaigns of the 21st Century"
✧ Pinterest x Pledge® "The Trendiest Apartment"
- 12-hour live-stream on Pinterest
- Apartment set re-designed every hour, counting down Pinterest's top 12 interior design trends
- One Show Pencils
✧ The Atlantic “Think.Again."
- Docu Films, Digital, Wild Postings, Art Exhibition
- Effie Gold
✧ Volvo “Life on Board"
- Docu Films, TV, Digital, Print
- Filmed in Sweden, Denmark, Italy, Portugal
- Cannes Titanium + Cyber Lions
✧ Volvo “The Hunt" x Disney’s “Pirates of the Caribbean"
- Digital, Experiential, Contest
- Global, online competition leading to irl treasure hunt among 10 finalists:
・Yr. 1: Hunt for an XC90 SUV buried underground for 3 months on Abaco Island, Bahamas. Contracted "Amazing Race" producer
・Yr. 2: Hunt for a sunken treasure chest ($50K in gold + XC90 key) on the bottom of the Mediterranean, off the coast of Gibraltar. Contracted treasure-hunting ship to sink + film chest using ROV
- Cannes Cyber Lion, One Show Pencil
• Leadership + Innovation:
✧ Head of Content, North America @ Havas + Arnold:
- Led 130 staff in New York, Chicago, Boston, Atlanta
- Co-created nimble, scalable + valuable prod. co.:
・40 fully-funded creators + producers
・Remodeled staffing + production funding
・200% revenue spike
- Co-developed/-staffed the reset of Coca-Cola’s Social Center @ Atlanta HQ
• Havas 2006 Star Award for performance — ranked in the top 25 of 11,000+ global employees
• Avid appreciator of music, art + design
D I R E C T O R S
Brian Billow
Daps
Guy Shelmerdine
Bryce Dallas Howard
TRAKTOR
Tony Kaye
Dante Ariola
Errol Morris
Ralf Schmerberg
Steve Miller
Lance Bangs
Psyop
Albert Watson
Calmatic
Ry Russo-Young
Renny Maslow
Jeff Preiss
Tarsem
Philippe Andre
Dave Meyers
Roman Coppola
@jasonmpeterson
Victor Garcia
Filip Engstrom
Joakim Reveman
Ryan Chun
Jake Chessum
Keith Rose
Joe Public
Warren Fischer
Pete Sillen
Kevin Oh
Motion Theory
Charlie Tyrell
Erick Ifergan
No Future
Paul Street
Nigel Simpkiss of Top Gear
Marcel Langenegger
Matt Lenski
Motion Theory
Robert Logevall
Thomas Schauer
Gerard de Thame
P H O T O G R A P H E R S
Platon
Albert Watson
Nigel Parry
Christian Weber
Jake Chessum
jasonmpeterson (@jasonmpeterson)
13th Witness (@13thwitness)
Chris Hainey (@chriscreature)
Anna Russett (@annarussett)
Gareth Pon (@garethpon)
Ryan Chun (@6corners)
Kevin Oh (@kevinoh)
Dennis Elliott (@ddesigns_)
Tobi Shinobi (@tobishinobi)
Liz Eswein (@newyorkcity)
Craig Hensel (@thecraighensel)
etc.
M U S I C I A N S
Collaborations + Licenses
Kanye West
Chance The Rapper
Lil Yachty
Brian Eno
Thurston Moore of Sonic Youth
GLC
AC/DC
The Beatles
Frank Sinatra
The Kinks
Massive Attack
Vince Staples
D.R.A.M.
Joey Purp
Towkio
HXLT
Judas Priest
Lower Dens
Amon Tobin
Kevin Shields of My Bloody Valentine
Mama Cass
Gomez
Donnie Osmond
The O’My’s
A$AP Rocky
A$AP Ferg
Basement Jaxx
Billy Idol
Bad Company
Sun Kil Moon
Air
Big Wet
I N T L. S H O O T L O C A T I O N S
Abaco Islands, The Bahamas
Baja, Mexico
Bangkok, Thailand
Barcelona, Spain
Berlin, Germany
Calgary, Alberta, Canada
Cape Town, South Africa
Copenhagen, Denmark
Estoril, Portugal
Straight of Gibraltar
in the Meditteranean Sea
Hong Kong, China
Johannesburg, South Africa
Lake Como, Italy
Lisbon, Portugal
London, England
Madrid, Spain
Malmo, Sweden
Mexico City, Mexico
Naples, Italy
Rome, Italy
Seville, Spain
Stockholm, Sweden
Toronto, Ontario, Canada
Vancouver, B.C., Canada
Whistler, B.C., Canada